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Ben Rector released "Into The Morning" in February of 2010, and it quickly climbed to #5 and #10 on the iTunes Pop and Overall charts. In a year and a half, the record went on to sell 15,000 albums, and over 60,000 singles independently, due solely to word of mouth and consistent touring. Rector is no stranger to the road; he has toured incessantly the last four years, rapidly growing a legion of fans and selling out most dates on his previous two headline tours. This rapid growth culminated in the release of "Something Like This" on September 13, 2011. The record was the #1 Singer Songwriter album 5 minutes after its official release, it climbed above Lil' Wayne's "Tha Carter IV" to the #4 spot on iTunes overall album charts, bested only by Lady Antebellum's same-day release, Coldplay, and Adele.