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“Attention” is an electro-pop collaboration of two Minneapolis indie acts - husband/wife duo The Prams, and Hi-Fi Cali. The single recently landed on Spotify's Fresh Finds: Hiptronix playlist.

Alta Keller’s vocals lead a narrative about unresolved feelings, backed by a layered beat and synth driven track, with an almost hip-hop style verse, followed by a driving chorus build.

Hi-Fi Cali is a side project of Chris Bartels' Bora York, and he's been exploring different ideas of how to really differentiate the two projects - and featuring and collaborating with other artists and singers for Hi-Fi Cali singles is one way that's been happening.

The Prams have been releasing a song every month this year - this is August's release.